The Deceptive Cadence

In 1999 the staff at Hopeless Records got the crazy idea that if they gave bands and their fans the opportunity to connect their talent and passion with causes that were important to them, they could make a positive impact through music. Twelve years, 40 releases, countless events, and one annual national & international tour later, Sub City has raised over 2 million dollars for charity.

“Breaking $2 million donated to charity is a reminder to me of how powerful music, music fans, musicians and the music community can be in making a positive impact in the world. A huge thank you to all of you who have played a part in reaching this milestone. We are eager and passionate in working with you to make an even bigger difference from this day forward.” – Hopeless Records President & Sub City Executive Director Louis Posen says.

This milestone has certainly not been achieved alone. With the annual Take Action Tour, Take Action compilation and Sub City releases and events, over 400 artists have generously participated in Sub City projects including Thrice, Avenged Sevenfold, All Time Low, Paramore, Jimmy Eat World, Plain White T’s, Silverstein, The Weakerthans, Sugarcult, Gym Class Heroes, August Burns Red, Attack Attack, and many more. In addition, the support and generosity of the music industry has played a valuable role in raising 2 million dollars.

At a very special private event on Sept 1st in Los Angeles, Sub City will be honoring just a few of the people and organizations that have meant so much in helping reach this milestone. Honorees include, Mike Shea and Alternative Press, iTunes, Hot Topic, Jason Tate and Absolutepunk.net, GRACE and Red Bull.

Hopeless Records and non-profit Sub City have been recognized for their philanthropic work by: The 110 US Congress, National Association of Recording Merchandisers (NARM), Hot Topic Foundation, California Senate, Los Angeles City council, Billboard Magazine, Alternative Press, Business Week and The Los Angeles Times amongst many more.

Sub City is a registered 501 (c) 3 non profit organization that connects artists, fans, and the causes they are passionate about. Some of the non-profits Sub City and artists have worked with are: A Place Called Home, Sex, Etc., PostiveChange, Dubi Zuver Defense Fund, Diana Price Fish Foundation, DoSomething.org, HotTopic Foundation, Kristin Brooks Hope Center, Plea For Peace Foundation, Redwood Summer Justice Project, The Ruckus Society, Driving For Donors, Foundation Fighting Blindness, Prison Radio, Women’s Justice Center, Schools for Chiapas, Positive Images, Multiple Sclerosis Service Society, Newday, H.E.A.R, Crittenton Services, Berkeley Free Clinic, Art City, PEC, Orangewood Pals, Radiation Public Health Project, Mount Carmel Clinic, Mr. Holland’s Opus Foundation and more. Next for Sub City includes the planning of the 2012 Take Action Tour, which will be the annual tour’s 11th anniversary.

Hoplessrecords.com
SubCity.net
TakeActionTour.com

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